Why small creative firms need to be more like Coca-Cola
There’s a lot of talk about how start-ups can teach corporations about how to do business, but says Michael McGee there are nine things Coca-Cola likely does better than your agency. In [...]
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McGee & Partners is the only business and financial systems advisory, implementation and education company, specialising in the creative industry. Our pioneering work transforms the innermost workings and profitability of all types and sizes of creative businesses through consulting services, training and peak industry body workshops and events.
