Imagine you’ve just boarded a plane and you overhear the pilot talking to the co-pilot. For some reason, there is an issue with the electrics powering the cockpit display and they only have enough power to measure one thing – speed, altitude or fuel!
If you were the pilot, which measure would you choose?
If you answered a) speed; b) altitude; or c) fuel, then I am so glad you are not a pilot!!
The answer, of course, is you need all three. You couldn’t rely on just one of these measures in isolation and expect to deliver your passengers and your plane safely to your destination.
So what are the three key measures that you should be relying on in your business?
What questions do you frequently ask about your business that go unanswered?